Authentic Brands has inked a partnership with Centric Brands to design, manufacture and distribute kids apparel for Quiksilver, Billabong and Roxy in the United States and Canada.
As part of the partnership, Centric’s will leverage its expertise in kids apparel, to propel growth in product categories and broaden retail distribution for these brands in the active lifestyle sector.
“We are thrilled to welcome the Quiksilver, Billabong, and Roxy brands into our licensed portfolio. These brands have been at the forefront of the action sports and lifestyle industry for decades and we feel there is tremendous runway for growth,” said Steve Pinkow, kids group president, Centric Brands.
“As industry leaders in kids apparel, Centric is strategically positioned to operate and grow these brands by leveraging our speed-to-market expertise, expanding consumer reach and delivering high-quality apparel that inspires confidence in young boys and girls.”
Core product categories will include sportswear, activewear, and swimwear, and will equally expand into outdoor, surf, and skate products.
The first collection under the agreement is set to launch in spring 2024, featuring size ranges for boys 0-20 and girls 0-16. Consumers can expect to find these collections in better department stores, select specialty stores, and ecommerce channels.
“Expanding the brands’ presence within the kids apparel market provides the ability to establish a lifelong relationship with consumers,” added David Brooks, EVP, action and outdoor sports, lifestyle, Authentic. “We are thrilled to strategically position these iconic brands for continued growth in these key categories and further reinforce our partnership with Centric.”
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