deals on TVs and appliances live NOW


AO Black Friday deals are now live as the retailer joins several other major chains offering seasonal discounts.

Shoppers can now pick up impressive savings on everything from Sage coffee machines to Shark vacuum cleaners in the price cuts.

* We may earn revenue if you click the links below and buy the products but we never let this affect our recommendations. Remember to shop around on Black Friday to make sure you’re getting the best price.

  • Shop AO Black Friday deals here

Best AO Black Friday deals

TV deals

Looking to upgrade your lounge? Check out our dedicated Black Friday TV deals page.

It can pay dividends to look around before buying to make sure you get the best price.


  • LG OLED55A16LA 55″ Smart 4K OLED TV, £799, save £200 – buy here
  • Toshiba 65UL2163DBC 65″ Smart 4K Ultra HD TV, £499, save £100 – buy here
  • Samsung UE70AU8000 70″ Smart 4K Ultra HD TV, £699, save £100 – buy here
  • LG 50UP75006LF 50″ Smart 4K Ultra HD TV, £439, save £110 – buy here
  • LG OLED48A16LA 48″ Smart 4K OLED TV, £799, save £100 – buy here
  • Toshiba 65UL2163DBC 65″ Smart 4K TV, £499, save £100 – buy here

Phone deals

To find the best prices, check our Black Friday phone deals page.

It’s chock full of the latest offers to drop.

  • Samsung Galaxy Z Flip3 5G 128GB, £799, save £150 – buy here
  • Samsung Galaxy S21 5G 128GB, £649, save £120 – buy here
  • Samsung Galaxy S21 5G 256GB, £699, save £120 – buy here
  • Samsung Galaxy S21+ 5G 128GB, £799, save £150 – buy here


Washing machine deals

To find the best prices this November, check out our Black Friday washing machine deals page.

  • Samsung Series 5+ AddWash WW10T554DAN Wifi Connected 10.5Kg Washing Machine with 1400 rpm, £549, save £50 – buy here
  • Hotpoint NSWM1043CGGUKN 10Kg Washing Machine with 1400 rpm, £279, save £100 – buy here
  • Hotpoint NSWA1044CWWUKN 10Kg Washing Machine with 1400 rpm – White, £279, save £70 – buy here
  • LG FAV310WNE 10.5Kg Washing Machine with 1400 rpm, £399, save £180 – buy here
  • Beko WEC840522W 8Kg Washing Machine with 1400 rpm, £269, save £30 – buy here
  • Samsung Series 5 ecobubble WW90TA046AX 9Kg Washing Machine with 1400 rpm, £429, save £70 – buy here

Tablet deals

We’ve picked out the best tablet Black Friday deals here to make your search easier.

  • Samsung Galaxy Tab S7 FE 12.4″ 64GB WiFi Tablet, £449, save £70 – buy here
  • Samsung Galaxy Tab A7 Lite LTE 8.7″ 32GB WiFi + Cellular Tablet, £149, save £30 – buy here
  • Samsung Galaxy Tab S7 FE 12.4″ 128GB WiFi Tablet, £489, save £70 – buy here
  • Samsung Galaxy Tab S7+ 12.4″ 128GB Wifi Tablet, £679, save £120 – buy here

Can I still use the AO Price Match Promise in the sale?

The AO price match promise is an added bonus for shoppers.

AO states: “We’ll price match any item we sell and it’s delivery against any other retailer – we’ll even match discount codes and those all-important sales periods.”

The handy promise means you are always able to get the best possible price on an item, even if you do find it on sale elsewhere.

Generally it is always worth doing your research in advance and shopping around, but this is even more important when it comes to Black Friday sales.

In some cases you may still be able to find the product you want with even bigger discounts elsewhere.

Are there any other AO discounts?

If you are looking for AO discounts through November, head over to Sun Vouchers for the latest discount code and voucher offers.

How much does AO delivery cost?

Delivery is free if you are willing to wait a few days, otherwise, it’s £30 for the following day, £20 for the day after that, and £10 for the day after that.

AO Black Friday 2020 – what happened last year?

Last year AO teased early deals ahead of the official Black Friday date.

The retailer offered a huge range of deals on everything from impressive Samsung smart 4K TVs to stylish Beats headphones.

Standout savings included £100 off the De’Longhi Magnifica ECAM250.23SB Bean to Cup Coffee Machine and £120 off the Toshiba 65UL2063DB 65″ Smart 4K Ultra HD TV.

Those in the market for a must-have air fryer were able to snap up the Tower 1.6L Air Fryer for just £35 – saving £94.

The Apple AirPods Pro and Beats Solo Pro Over-Ear Wireless Bluetooth Headphones also were discounted.

While the Huawei Matebook D14 14″ laptop price was slashed to £499 – saving £200 off.

When is Black Friday 2021?

Black Friday takes place on November 26 this year.

The huge shopping event comes after the Thanksgiving holiday in America.

What was once just a US-only event has grown into a global sale date in the calendar, which sees major stores and brands slash prices on thousands of items ahead of the festive season.

When is Cyber Monday 2021?

Cyber Monday falls on November 29 this year.

It’s normally the last date shoppers can take full advantage of the seasonal price cuts before Christmas.

Most Black Friday offers will continue over the weekend, ending at midnight on Cyber Monday.

AO shoppers can look forward to plenty of Cyber Monday deals, which can be found on the AO Cyber Monday page online.

How long does AO Black Friday last?

Usually, the AO Black Friday sale event lasts about 2 weeks or more. That being said, it is worth keeping in mind that the best deals are likely to sell out fast – so make sure to check on Black Friday, the weekend and Cyber Monday for the best offers around.

What does AO stand for?

AO stands for Appliances Online. The retailer was originally called “Appliance Online” from 2000 to 2013, where it rebranded as

Do AO accept Love2shop vouchers?

Unfortunately, AO does not currently accept Love2shop vouchers.

All the promotions available at AO are explained here.

Do AO deliver upstairs?

The AO website confirms that it does deliver upstairs but, ultimately, the drivers will have the final say. After placing your order, you will be asked how many steps your home has to make sure the driver is prepared on the day of delivery. Be sure to provide AO with all the information needed, to avoid any disappointment on the day.

Visit our Black Friday page for the latest news and updates in the run up to November.

Check what Amazon Black Friday deals to look out for this year in our guide.

Or if you’re looking to upgrade your smartphone in the sale, here are the best Black Friday mobile phone deals to keep an eye out for.

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