Coles supermarket has launched its latest promotion in stores across Australia – and it’s a first for customers.
The supermarket giant is giving shoppers the chance to earn BBQ credits and redeem the Curtis Stone BBQ Collection for free.
From Wednesday, October 4, customers can earn one BBQ credit for every $20 spent in one transaction when they scan their Flybuys card.
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Once they have enough credits, they can redeem a piece from the collection in-store at Coles or from Coles Online (excludes Coles app) for free.
The collection includes eight unique pieces (see full description below) and it’s the first time Coles has collaborated with the celebrity chef to create a range for customers to collect.
Coles ambassador and Michelin award winning chef Curtis Stone said he was looking forward to inspiring Aussies with easy-to-use barbecue tools for when they fire up the grill.
“Aussies love to barbecue, and I’m so proud to be launching my first ever collectable collection to offer Coles customers a great value way to get creative with their outdoor cooking,” he said.
“My aim has always been to inspire home cooks, and to make cooking simple and delicious. whether it’s perfecting a delicious marinade for your steak with the marinade dish or sizzling the perfect chicken skewer on the teppanyaki plate, the range has something for everyone.”
Coles Chief Customer Officer Amanda McVay said Coles was excited to partner with Curtis Stone to provide more value to customers at the checkout
“Our customers love our collectables programs, and we now have provided over 28 million kitchen items to households across the country for free,” she said.
“This year we’re giving customers more reason to celebrate the arrival of warm weather, rewarding them with our first collectable range designed by Curtis Stone so they can enjoy cooking our in season fresh produce on the barbecue.
“To increase the accessibility of the program to those who may not spend as much on their weekly shop we’re offering the popular ‘half credits, half pay’ option which allows shoppers to redeem their credits in-store at Coles or through Coles Online (excludes Coles app) using half of the BBQ credits and half of the retail price.”
Customers fast track their collection by looking out for more than 1,200 participating products that are offering “bonus” credits.
Participating brands include Coles Finest, Colgate, Connoisseur, Mortein, Palmolive, Airwick, Aerogard, Downy, and Fairy at Coles as part of their $20 or more shop, meaning they can earn multiple bonus credits within one transaction.
Curtis Stone BBQ Collection
Here are the items on offer with the promotion:
- Multi-purpose BBQ Shears – 16 credits
- Heat Proof Mitts – 24 credits
- Marinade Dish – 36 credits
- BBQ Grill Basket – 46 credits
- BBQ Cooking Utensils Set – 50 credits
- Carving Board – 54 credits
- Carving Knife and Fork – 60 credits
- Teppanyaki Plate – 80 credits
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