WTF is the IAB’s Multi-State Privacy Agreement?

0

Pity the privacy compliance officers. This year companies have to adapt to  five new state-level privacy laws in the U.S., which means companies’ privacy and legal teams have to figure out how to comply with the various laws and their varying requirements for how people’s personal information can be collected and used for advertising purposes and otherwise.

Fortunately for companies, the Interactive Advertising Bureau has devised a privacy compliance framework called the Multi-State Privacy Agreement that aims to aid compliance across all five state-level privacy laws at once. 

“There are disclosures of personal information that happen in the digital advertising supply chain where there are presently no contracts that exist at all, but there need to be contracts going forward,” said IAB evp and general counsel Michael Hahn.

The MSPA — in conjunction with the corresponding Global Privacy Platform — effectively functions as a contract-creating trigger to institute agreements between the companies collecting people’s personal information and the companies that may access that data through the programmatic advertising supply chain. 

Sound complicated? It is and it isn’t, as the video below explains.

WTF is the IAB’s Multi-State Privacy Agreement?

Read original article here

Denial of responsibility! Yours Bulletin is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials, please contact us by email – [email protected]. The content will be deleted within 24 hours.

Leave A Reply

Your email address will not be published.