With Australian Idol set to premiere next week, the Seven Network has announced its commercial partners for the show.
Optus and Arnott’s Tim Tam have been named as major broadcast partners of the Australian reboot of the popular talent series.
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The partnership will see in-program integration, premium commercial assets and bespoke activations across Australia’s capital cities, regional centres and digital screens on 7plus. There will also be social and amplification support on Seven’s new channel, 7Bravo.
7LIFE.com.au is owned and operated by the Seven Network, broadcaster of Australian Idol and 7Bravo.
“Australian Idol is the perfect brand alignment for Optus as aspiring singers say ‘yes’ to the opportunity of pursuing their musical dreams,” Optus Senior Director, Brand Marketing, Cameron Luby said in a statement sent to 7LIFE.
Arnott’s Tim Tam Marketing Manager, Rebecca Chan added that the brand was excited to be part of Australian Idol’s TV return.
“Arnott’s Tim Tam is one of Australia’s national icons, so who better to be there when a new national superstar is discovered,” Chan said.
Other key sponsors for the upcoming season include Samsung and Universal Pictures Australia.
“We are delighted to welcome Optus and Arnott’s Tim Tam as major sponsors for the highly anticipated new season of Australian Idol on Channel 7 and 7plus,” Director of 7RED, Katie Finney noted.
“Australian Idol offers our commercial partners a unique opportunity to engage with a multi-generational audience across metro, regional and digital screens in a trusted, brand-safe environment.
“With massive live shows, electrifying performances and guaranteed feel-good moments, there’s no show more exciting than Australian Idol for brands to align with,” she said.
Australian Idol premieres on Monday, January 30th at 7:30pm on Channel 7 and streaming on 7plus.