Jan 24, 2023
The Barcelona-based eyewear company is continuing to break records. According to its latest financial results, Meller closed 2022 with a turnover of 11 million euros, representing a 97% growth compared to the previous year.
With more than 500,000 eyewear units sold over the year, the brand owes its rapid growth to its marketing strategy, implemented in 2022, which has allowed it to collaborate with 10 agencies and studios as well as more than 70 professionals to create various digital campaigns highlighting creative underground music culture under the slogan “It’s Out There”.
Similarly, the brand’s popularity was boosted during the year thanks to projects such as its partnership with the Barcelona electronic music festival Sónar, its collaboration with Spanish designer Pablo Erroz for his latest catwalk show presented at MBFW and its association with the emerging Portuguese brand Two Zero.
Present in more than 35 countries, Meller is well established in Spain and abroad, in countries such as the United States, the brand’s largest market share where it has achieved a 562% growth over the period, as well as the United Kingdom (+ 125%); and even Germany and France.
The brand is continuing to expand, having landed in 2022 in international markets such as Australia, New Zealand, Canada, Mexico, Peru, Israel, South Africa, Kuwait, Taiwan, Chile and the United Arab Emirates.
The company, founded in 2014 by Sergi Benet, Borja Nadal and Marco Grandi, aims to continue this growth trend and to continue collaborating with other brands in order to create exclusive and limited-edition products. In terms of sustainability, Meller expects that by the end of 2023, all its products will be made from 45% natural materials, thus reducing the energy used in its production process by 30%.
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