How Anuj Poddar staunched cash haemorrhage, repaid debt and more than doubled the market cap of Bajaj Electricals


“We have a lot more to do,” says Poddar. “We have transformed, we have done a great job from where we were. But we are not the No. 1 player yet.”


In late 2018, Poddar became the first professional to be handed over the reins of Bajaj Electricals in the role of an executive director. Four years later, he can look back with a sense of pride at his revival strategy —staunching cash haemorrhage, increasing revenues and bringing in a new corporate culture.

When members of the storied Bajaj family started meeting with Anuj Poddar individually in 2018, he had an inkling that these were more than casual interactions. He was right.

One of the largest business houses in the country was vetting Poddar to see if he was the right fit to lead Bajaj Electricals. The Bajaj Group may be conservative but is aggressive about growth. Bajaj Electricals chairman Shekhar Bajaj had zeroed in on Poddar, an

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