How to Break Vicious Cycle of Disposable Makeup Application Tools?


COVID is causing a resurgence in the home, spa, self-care and DIY categories, due to lockdowns and restrictions, so what does that mean for beauty brands to keep up? The beauty industry sees 1% of products dedicated to ingredients, with packaging waste running rampant due to short-term usage of make-up application tools and inefficient reusability. For your upcoming holiday gift guide stories focusing on electronic tools to maximize your beauty routine, please consider GLITZ Makeup Technology by Velia Longo, a whimsical brand that puts a whole new spin on the cosmetic gadget game, affordably designed for the younger, tech-savvy beauty aficionados. GLITZ is innovatively revolutionizing the cosmetics industry, pivoting to the ‘new normal’, changing the way beauty products are consumed and making single-use cosmetics a thing of the past.

Their “Baby face infrared facial” and “Glitz sculpting roller” allow women to efficiently practice their beauty routines from the comfort of their own homes. The Tech Sculpting Roller is a diamond-shaped face massager used in conjunction with daily skincare routine for product penetration and reduced puffiness in cheeks and eye area, and is portable, ergonomically pleasing and reusable.

The Glitz Infrared Facial Laser system is a portable, rechargeable device combining infrared light and heat to renew and support collagen production and comfort muscles. You’ll see wrinkles gently relax. Your skin will gain a fuller appearance and your overall complexion will smooth, on any skin tone.

Velia Longo explains, “The beauty packaging industry has seen little innovation for the last century. GLITZ was born out of my frustration with how quickly I consumed my own makeup products. I found myself buying beauty essentials every month, and I felt there must be a better way of using these products without packaging waste. GLITZ is a range of portable, reusable and affordable tools, achieving professional results and reducing unnecessary wastage, robustly designed to last over time.”

As more new devices are launched, the products will be accompanied by complementary capsules to help reduce the amount of packaging waste. Simple and effective, for use by all, GLITZ Makeup Technology can help achieve fast and flawless results while helping promote a more sustainable and environmentally friendly mindset. 

GLITZ Infrared Facial RRP £142

GLITZ Tech Sculpting Roller RRP £14.99. 

Available at Amazon:

Sculpting roller:

Baby face laser system:

You can find out more about GLITZ

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Originally from Lake Como in Italy, founder Velia Longo has a background in marketing, PR, publishing, and Industrial design and has been a collector of tech devices through the years. Having lived in Milan, Paris, Los Angeles and London, Velia was inspired to create something innovative within the ever-evolving beauty industry. She designed the devices herself after extensive research in understanding what the consumer is missing in their routines. Tired of buying a new beauty tool every month, combined with the detrimental effects of the beauty industry in the environment, she came up with the idea of GLITZ Makeup Technology.

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