Smith’s Chips teams up with Subway, Red Rooster and Mad Mex to create limited-edition iconic flavours


Some flavours are simply iconic to Australians.

Most Aussies would agree there’s nothing that could ever quite taste like Vegemite, Milo, Chippy salt, barbecue Shapes or a bag of your favourite Smith’s chips.

For more than 50 years, Aussies have been devouring bags of the classic crinkle-cut chips, with the simple, yet, delicious flavours of barbecue, salt and vinegar and cheese and onion, to name a few.

It’s a staple in the cupboard we’ve grown to love, but this year Smith’s have released something new, something different, something iconic.

Smith’s Chips Australia has teamed up with three beloved fast-food restaurants — Subway, Red Rooster and Mad Mex to bring Aussies the limited-edition Taste Icons range.

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That’s right, they’ve made your favourite subs into chips. We didn’t know we needed this until now.

Launching in stores across Australia throughout January, the new mouth-watering flavours include Smith’s and Subway’s collaboration to create the crinkle meatball sub, crinkle pizza sub, and crinkle chicken teriyaki sub.

The new meatball sub flavour is said to be reminiscent of the tasty meatball filling and truly delicious.

Australia’s first chicken shop, Red Rooster, will continue to satisfy chicken cravings in more ways than one, with its collaboration chip flavour crinkle Red’s fried chicken burger.

For those who like a little spice, Mad Mex has answered your prayers by teaming up with Smith’s and bringing its flavour to supermarket shelves for the first time ever with the double crunch hot sauce.

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With the elevation of its snack game, Smith’s is helping to bring the experience of eating take-out, directly to chips fans.

“Smith’s is famous for its flavours, so, of course, we jumped at the opportunity to bring a unique range of flavours to life on our iconic crinkle cut chips,” Sam O’Donnell, Marketing Manager at Smith’s, said.

The Taste Icons range is available to purchase from Coles, Woolworths and other independent retailers from January, with some flavours exclusive to different stores:

  • Smith’s x Subway Crinkle Meatball Sub 150G (exclusive to Coles)
  • Smith’s x Subway Crinkle Pizza Sub 150G (exclusive to Woolworths)
  • Smith’s x Subway Crinkle Chicken Teriyaki Sub 150G, 45G (exclusive to independent retailers)
  • Smith’s X Red Rooster Crinkle Reds Fried Chicken Burger 150G, 80G (available nationally)
  • Smith’s X Mad Mex Double Crunch Hot Sauce 150G, 80G (available nationally)

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