One Prime Day is enough, Amazon


Over the next couple of weeks, every major tech site will become inundated with articles on Prime Day deals. In my freelancer days, I’d have to sign on at midnight and update dozens of articles with whatever new deals had come in. Thankfully, Android Central takes a slightly more focused approach on a few deal categories (and lets me sleep 8 hours) instead of making me write the best 42 instant pot deals at 3 a.m. But it’s still a hectic time for writers.

So you can imagine the reaction my coworkers and I had to CNBC (opens in new tab)‘s report that Amazon is already preparing for a second Prime Day event in October called “Prime Fall Deal Event,” in addition to whatever deals show up for Black Friday and Cyber Monday. Get ready for nonstop deals (and articles on said deals) right up until the holiday season!

I wanted to be upfront that I’m not exactly objective on this topic. But even when I compartmentalize my personal feelings about deal-hunting and focus on the objective facts, it’s still easy to argue that holding two Prime Days seems like a terrible idea — for Amazon’s workers, delivery drivers, businesses, and consumers.

An Amazon drone for dropping deals on your doorstep (Image credit: Amazon)

It’s not surprising that Amazon would decide to do this. Back in 2020, Amazon delayed Prime Day from July to October due to fresh pandemic fears, and it still made billions from people stuck indoors with money to spend. The deals event returned to summer last year, but you can be sure that even then, Amazon’s executives were excitedly quoting the “Why not both?” meme at one another.

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