2024 Toyota Land Cruiser Rekindles Its Legacy On North American Soil

Toyota’s eternal marquee, the Land Cruiser, pledges a fresh allegiance to North America. Staging a strong comeback for the 2024 model year after a three-year break, the Land Cruiser rekindles the fires of its rugged past, symbolizing its history as a formidable off-road warrior. This modern behemoth, based on Toyota’s TNGA-F global truck platform, now comes wrapped in a heritage-inspired design and offers an exciting off-roading experience at a reasonable price point starting in the mid-$50,000 range.

Housing a unique blend of old-school ruggedness and future-forward innovation, the 2024 Land Cruiser is exclusively powered by Toyota’s cutting-edge i-FORCE MAX hybrid powertrain. The turbocharged 2.4-liter four-cylinder engine pumps out a mighty 326 horsepower and a massive 465 lb.-ft. of torque, promising exhilarating performance even in the harshest environments.

With the use of high-strength steel, blanking, and laser welds, the new Land Cruiser offers superior rigidity compared to its predecessor, the 200 Series. A new double-wishbone front suspension with twin-tube shocks and a multi-link rear suspension with coil springs enhance the off-roading capability of this iconic 4X4, while electric power steering enhances handling precision. The Land Cruiser also offers a standard trailer hitch across all models, enabling a towing capacity of up to 6,000 pounds.

To augment the off-road experience, Toyota offers a 12.3-inch touchscreen infotainment system showcasing the latest Toyota Audio Multimedia system and Multi Terrain Monitor. Also, in the spirit of prioritizing safety for all, the Japanese automaker has made the Toyota Safety Sense 3.0 standard across all variants of the new Land Cruiser. Toyota group vice president and general manager Dave Christ calls it a ‘heritage-crowned resurrection,’ as the Land Cruiser comes home with a design that echoes its legacy, coupled with the notorious capability and durability it has always been known for.

Adding a hint of exclusivity, the automaker is also introducing a limited First Edition grade, limited to 5,000 units in North America. This variant flaunts round heritage LED headlamps, roof rack, rock rails, and a unique interior design – all paying homage to the iconic Land Cruiser image.

The Land Cruiser’s saga began in the U.S. in the late 1950s, with the brand selling just one unit in its inaugural year. The scenario dramatically changed with the introduction of the 40 Series, leading the Land Cruiser to become the best-selling Toyota in the U.S. for five successive years. This success story has compelled Toyota to carry forward the legacy with the new Land Cruiser.

This herald of Toyota’s indomitable spirit will be manufactured in the Tahara and Hino plants in Japan and is slated to hit the U.S. shores in the spring of 2024. The revived Land Cruiser, an embodiment of Toyota’s core values of quality, durability, and reliability, is not just an SUV, it’s a promise of unforgettable adventures waiting across the globe.