DIGITAL MARKETING

As the digital marketing industry grows, customer interactions with brands become more frequent. To effectively engage customers in their digital journeys, one must first understand how they respond to trust-based…

As a result of the disruption caused by the Covid-19 outbreak, several organizations are attempting to restructure and streamline business operations. According to the PEX Network’s PEX Report 2022: Global condition of…

The development of Progressive Web Apps has dramatically changed the mobile development landscape in recent years (PWAs). By bridging the gap between mobile apps and websites and providing the same usability on both…

Customer retention is essential for any successful business. It’s the only way to succeed in this customer-centric economy while ensuring long-term scalability. To keep customers, companies must improve the customer…

Account-based marketing is becoming more and more popular in the B2B space and is extremely helpful for B2B marketers. But what exactly is account-based marketing? This article breaks down seven steps to start your own AM…

We live in a robotic world. We drive automobiles that were partially constructed by robots. Robots created our computers, laptops, tablets, and phones. Robots assemble, sort, and mail things we order from enormous…

MediaVision, the integrated digital performance agency, has unveiled a new tech stack giving advertisers the keys to predictive SEO, weekly share of search data, and digital demand tracking at a brand…

This is an unusual switch up in Meta’s business messaging rules. This week, at its first-ever ‘Conversations’ messaging conference, Meta announced ‘Recurring Notifications’ on its Messenger Platform, which will enable businesses to send…

LinkedIn has announced an update to its Professional Community Policies, which dictate what’s allowed, and what’s not, within your various LinkedIn communications. The updated policies aim to provide more insight into specific elements of…

How can you improve and refine your social media monitoring process, in order to maximize the value for your business? That’s the final element we sought to establish based on the data we gleaned in our State of Social Listening 2022…