One month after the publication of a hotly contested report on the transparency of media buys on YouTube, advertisers are probing the industry’s largest seller of online ad space for …
As Hollywood’s actors’ and writers’ strikes continue without any signs of letting up, media agencies and experts expect the impact to be felt across retail media, influencer marketing and connected …
Welcome to the Digiday+ Research Briefing, your weekly curation of media and marketing research insights. Digiday+ members have access to the research below. In this edition, we share focal points …
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. The media industry has been through a lot in the last 12 months. And …
In a significant move towards ensuring the safe and responsible development of frontier AI models, four major tech companies – OpenAI, Google, Microsoft, and Anthropic – announced the formation of …
This week’s Media Briefing looks at the role of paid trial offers within publishers’ subscription businesses in the pursuit of increasing both retention rates and growing new subscriber totals. As …
While X and Meta grapple with what verification should actually mean, Reddit is now also entering the verification fray, with new ‘Official’ labels now being displayed on some accounts, which …
Meta recently held its Q2 earnings call, revealing critical insights into the company’s performance, social platform engagement, and future plans. The company’s focus on artificial intelligence (AI) developments and integrating …
The Twitter bird is gradually disappearing from more surfaces in the app, and soon, it’ll be gone entirely, as the newly named X platform takes shape. And if you’re wondering …
Amid the chaos of the various platform changes and updates of the past few months, it may have been hard to focus on the key element for your business, in …