At Who What Wear, we don’t really subscribe to the notion of things being “in” or “out”. If you like a trend or a particular item of clothing, there’s merit in that, and we would never want to make you think otherwise. And while we do our best to guide you to fresh fashion and new trend developments, we always implore you to decide for yourself whether or not it’s something you want to add to your wardrobe. Still, that doesn’t mean our editors don’t have their own opinions on such matters. When it comes to their own sense of style, there are some trends that will hit the mark, and others they’ll deliberately swerve, because blindly following fabs is, thankfully, a thing of the past!
So, as we find ourselves on the cusp of a new season, in the interest of understanding what’s making our editors tick right now, I thought I’d ask them which trends they’re excited by versus the ones they’re happy to sit out on. Like I said, this is personal opinion—please don’t take it to heart if an editor isn’t as into a specific aesthetic as you are! We run a fashion democracy here.
So, scroll on to see which 2024 fashion trends our editors are wearing and, perhaps more interestingly, which they’re not.