A.P.C’s Demi Lune is the Designer Bag I Carry All the Time

For clarity, this is what I require of my handbags: I want something I can chuck all my stuff in, looks good with everything I own and, most importantly, something that allows me to go hands-free as I go about my day. (I haven’t got time to cradle my handbag like a newborn baby whilst juggling coffees and iPhones.) I have also known that A.P.C’s Demi-Lune was considered a classic in the designer bag stakes, but it wasn’t until I got a gift voucher that I seriously considered the purchase. 

I’ve always loved the distinctively Parisian appeal of the A.P.C bag, with its minimalist lines, classic colourways and discrete branding. It is also notably more affordable than many other cult designers. Yes, it’s still very much an investment, but not one that will set you back four figures. I’ve now owned my navy blue Demi Lune for around three years now and it honestly looks as good as the day I bought it (aside from the odd barely visible scuff).

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