Aaron Rodgers, quarterback for the Jets and brand ambassador for Zenith, wearing the new eponymous … [+]
At an event in the LVMH Towers in New York City tonight, Zenith and 4-time NFL MVP quarterback Aaron Rodgers unveiled the Chronomaster Sport Aaron Rodgers Edition watch with Jets green dial and bezel underscoring Rodgers’ affiliation with the Jets. A Zenith brand ambassador since 2021, Rodgers is part of the brand’s “Time to Reach Your Star” marketing philosophy, and embodies the concept of success, fulfillment and precision.
Zenith Chronomaster Sport Aaron Rodgers Edition Watch with green lacquer dial and green ceramic … [+]
Aaron Rodgers has had an illustrious career that includes a 18-season tenure with the Green Bay Packers, wherein he secured a Super Bowl victory, and his recent move to the Jets. While an injury early on in the season left Rodgers unable to play, he has been on the sidelines encouraging the team ever since. After joining the Zenith brand ambassador roster two years ago, Rodgers visited the workshops to garner his own impression of the precision craftsmanship that takes place there before the launch of this eponymous timepiece.
The high-frequency El Primero 3600 precision chronograph movement that powers the watch times to … [+]
The 41mm stainless steel watch is powered by the brand’s renowned El Primero column-wheel chronograph high-frequency movement (caliber 3600) that measures time to 1/10th of a second and boasts an engraved green ceramic bezel for that display. For the first time in this collection, the hour markers are applied luminescent Arabic numerals that are designed to resemble the Jets jersey numbers. They stand out beautifully against the green lacquered dial, which also boasts three different colors of gray subsidiary dials. The anti-reflective sapphire crystal is domed for a greater view of the dial.
Sold on a stainless steel bracelet, the watch offers hours, minutes, small seconds at 9:00, date indication and chronograph functions including central seconds, 60-minute counter and 60-seconds counter at 3:00 on the harmoniously balanced dial. It is equipped with 60 hours of power reserve. The case back of the watch features a transparent sapphire crystal inset with the initial AR on it.
Just 250 pieces of the Zenith Chronomaster Sport Aaron Rodgers Edition watch will be made.
The sapphire crystal on the back allows for viewing of the movement, especially the new star-shaped oscillating weight that with a satin finish. With a power reserve of 60 hours, the watch is being created in a limited edition of just 250 pieces, and retails for $12,800.
According to Aaron Rodgers, ” As a history buff I have immense respect for Zenith’s history and visiting their Manufacture last year gave me an even deeper appreciation of their craftsmanship and dedication to excellence. Working with their team to incorporate all the different elements I wanted to include was a fun adventure and I couldn’t be happier to see our vision come to life in this watch.”
Julien Tornare, Zenith’s CEO, said he was happy that the brand’s first Chronomaster Sport limited edition watch was made to honor Aaron Rodgers. “It is a testament to his unstoppable spirit and determination. He continuously reminds us that the drive to reach your star should never be let go, even in times of challenge. And when you finally reach your star, aim for the next one.”
During the event, I had the chance to interview Aaron Rodgers. That story will be forthcoming.