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Situated at the Tsim Sha Tsui harbourfront, K11 MUSEA has disrupted traditional retail by establishing itself as a thought-leading cultural-retail destination, seamlessly blending cutting-edge design and a celebration of arts and culture, creating an immersive experience for today’s dynamic clientele.
Drawing inspiration from world-class offerings, every corner of K11 MUSEA is a canvas for artistic expression, with immersive installations and thought-provoking sculptures coming to life. From renowned artists to emerging talents, this retail environment provides a platform for these artistic visions to shine, inviting visitors to explore the art world alongside their shopping and dining experience.
An annual highlight, the Art Karnival during Hong Kong Art Month serves as a transformative bridge between customers, tenants, and the artistic community, creating an innovative retail complex which offers unparalleled art, dining and entertainment experiences. This dynamic fusion of commerce and creativity establishes a thriving cultural-retail environment, where the boundaries between art and everyday life dissolve, making art approachable, and inspiration awaits at every turn.
Edible arts co-created by K11 MUSEA and celebrated restaurants
Immerse yourself in a sensory journey where gastronomy and art seamlessly intertwine, as each bite becomes a delectable masterpiece that tantalises both the eyes and the taste buds. K11 MUSEA presents an array of exclusive and art-themed offerings at the Art Karnival, merging gastronomic delights with artistic flair; co-created with Michelin-starred restaurant such as Ye Shanghai, and other leading restaurants including TIRPSE, Oniku Kappo Jikon and 181 at Fortnum & Mason to elevate the culinary game with incredible flavours and exquisite presentation.
Fostering artistic dialogues
K11 MUSEA fosters collaborative journeys with esteemed artistic entities and renowned international and local artists, amplifying their impact and providing a platform for their work to shine.
Presented by Digital Art Fair as part of this year’s Art Karnival, Us in Another Form showcases the pioneering work of Chinese-Canadian artist Sougwen 愫君 Chung. Sougwen, a TIME100 Impact awardee, programmed and built robotic arms named D.O.U.G. (Drawing Operations Unit Generation_X) synchronising her brain waves to create art, highlighting the intersection of art, technology, and science.
Visionary designer Peter Yee’s first solo phygital exhibition, presented by SPIN.FASHION, RENAISSANCE 2.0 x Peter Yee, transcends boundaries by merging the physical and digital realms. This exhibition unveils the hidden treasures of Oakley’s golden age, utilising cutting-edge technologies like 3D digital twins, Near Frequency Communication (NFC) chips, and blockchain authentication to infuse these artefacts with digital vitality, promising an unparalleled and immersive experience.
Culture enthusiasts will be mesmerised by KULTURE11, K11 MUSEA’s dedicated programme, which fuels cultural immersion by bringing the arts to life within the retail complex. Live music and dance performances foster engagement with diverse forms of artistic expression. At this year’s Art Karnival, K11 MUSEA collaborates with Hong Kong Dance Company to present an exclusive dance performance which serves as a prelude to the highly anticipated premiere of The Legend of Lanling, where martial arts and Chinese dance seamlessly collide to portray the courageous image of this honourable warrior.
The intersection of art and commerce
Celebrating the convergence of rare Chinese antiquities and contemporary artworks, the Boundless Reverie: Chinese Savoir-Faire and Contemporary Art exhibition, supported by SUPREME (a premium brand of Hutchison Telecom Hong Kong), LG Electronics, FTLife, and Lingnan Group, showcases thriving partnerships between K11 MUSEA and commercial entities.
Lauding the partnership, Kenny Koo, Executive Director and CEO of Hutchison Telecommunications Hong Kong, expresses their longstanding commitment to promoting art tech. “We are dedicated to supporting international and local mega events with advanced 5G tech. As the Official 5G Partner of the exhibition, we are delighted to present a collection of ancient and contemporary Chinese artworks while providing SUPREME customers with priority access to preview the exhibition and take part in related art seminars and forums in addition to offering them a variety of dedicated and personalised services, priority network access and extraordinary lifestyle experiences.”
Yuri Han, LG’s Managing Director, echoes her sentiment by highlighting LG’s pride in being the Exclusive Digital Screen Partner for the exhibition and dedication to pushing the boundaries of screen technology. “LG’s collaboration with Chinese creativity merges state-of-the-art technology, going beyond visual expression,” she says.
Denise Au-Yeung, Chief Strategy Officer of FTLife, emphasises their commitment to enriching customers’ lifestyles through appreciation of arts and culture. “As part of our EDUtainment life pillar, we organise master classes to ignite children’s artistic potential and to embark on artistic connections across cultures.”
Meanwhile, Li Feng, Deputy General Manager of Lingnan Group, voices their delight in partnering with Boundless Reverie and highlights their cultural brand project, Rediscovery, which showcases the preservation and innovation of traditional Guangzhou culture. “Through this exhibition, visitors can immerse themselves in the intertwining realms of culture, tourism, and gastronomy.”
Through their collective efforts and collaboration with the exhibition, these sponsors have contributed to K11 MUSEA’s dynamic growth and cultural enrichment, forging a path for continued success and innovation within its vibrant ecosystem.
Fostering a vibrant arts scene
For an eye-opener, check out Polish artist Alicja Kwade’s 6.8-metre monumental sculpture “l’ordre des mondes (Totem)”, making a world debut on the promenade of K11 MUSEA, presented in collaboration with Pace Gallery.
This awe-inspiring artwork playfully explores the relationship between human existence and the vast universe. Internationally recognised for her sculptures and expansive public installations, Kwade utilises marble spheres of various colours and sizes, representing planets and otherworldly realms, mounted within a towering structure of chairs.
Aside from prompting visitors to reflect on their connection with the world, this also reflects K11 MUSEA’s ongoing effort to collaborate with the Hong Kong government on its art initiatives, such as art@harbour 2024, by bringing world-class art to the city and enriching the art scene.
Join the vibrant ecosystem of art, commerce, and community
At the Art Karnival, the boundaries between art, commerce, and community are blurred, creating a vibrant ecosystem that celebrates creativity, innovation, and connectivity. Whether you’re an art and culture enthusiast, a food lover, a shopper, or simply seeking inspiration, make K11 MUSEA a must-visit destination this Art Month.