And it’s not just the Canadian crooner we have to contend with: there’s star power behind the camera too. Taika Waititi, apparently not satisfied with directing the Amazon Prime ad last year, has been bagged by Asda this year, meaning that the advert is full of Waititi-esque touches, chief among them the inability to take anything too seriously. Bublé tells the Asda team that their panettone needs “more bumph in the rise” (they mysteriously understand exactly what this means), while a quick taste is met with a “jingle my bells, that’s great.”
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