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Is your website ready to attract and convert mobile website visitors into leads?  According to Adobe, companies with mobile-optimized sites triple their chances of increasing mobile conversation rate to 5% or above.

Do you know what social media success looks like for your business? Like most areas of marketing, results vary based on industry, target audience, and the ability to create content that attracts customers. Rival IQ released its annual…

Moving people to act is a challenging task. With just a few words, CTA copy needs to show that you see where your audience is coming from and empathize with their issues. That CTA (call-to-action) must also motivate them to move toward a…

Keeping track of the latest industry news is hard to do. Enter: the SEJ Sum-Up. Every Friday, we condense the top stories you need to know – from search to social to AI and beyond – into one easy-to-digest post. This week’s top stories…

YouTube provides a built-in analytics platform to help you understand your channel’s performance. If you’re used to Google Analytics, YouTube Analytics is a lot easier to use and understand. But discerning the reasons behind performance on…

In an ad market mired in upheaval, the publisher alliance Ozone is an outlier. It’s not having to make sweeping cuts to keep costs down, nor is it struggling any more than it normally would for ad dollars. In fact, it’s pretty much business…

Media companies primarily viewed social media platforms as important channels to drive traffic to their websites and apps by promoting and distributing their content. But the influx of social media platforms and video formats entering the…

They say imitation is the sincerest form of flattery and arguably nowhere is that truer than in social media. Whenever a new feature captures user interest, competing platforms are quick to implement their own versions lest users flee,…

What began as “don’t buy this product” has morphed into “don’t buy that product, buy this product instead” — this phenomenon is better known as the current de-influencing trend on TikTok. For example, gaming influencers are now giving…

Yesterday marked the second and last day of the Interactive Advertising Bureau’s 2023 PlayFronts conference. The event was full of buzz about the ad opportunities present in video games — but it also showed just how glacial the pace of both…