The men’s skincare category has long been dominated by uninspiring brands offering a familiar set of ingredients and applications tethered to the women’s beauty industry.
But Lumin is breaking down the status quo with “disruptive innovation” that promises to deliver cleaner results at an affordable price range – and totally dedicated to men.
“Empower your everyday with easy-to-manage routines. So you can spend time looking good, not trying to,” the brand’s website reads.
Catch the best deals and products hand-picked by our team at Best Picks >>
With Father’s Day right around the corner there has never been a better time to change up the man in your life’s skincare regime and purchase a bundle of products to store in the bathroom cabinet, ready to transform their skin.
And until September 30 you can get 10 per cent off sitewide on your first purchase.
In July Lumin launched two new products, an Instant Dark Circle Corrector ($31.35) to diminish dark circles and puffy eyes, and an Instant Redness Corrector ($31.35) to reduce facial redness and blemishes.
These work alongside the brand’s hugely popular detox cleansers, shampoo and conditioner, clarifying body wash and moisturisers to construct a simple, effective routine for even the most time poor bloke.
Those that have already taken the plunge are only too happy to speak to the “game-changing” ingredients that have helped their skin.
“Light cream, quickly absorbed, long lasting. I can see the results. Face feels refreshed after use. Have used product for over two years,” one Australian man wrote about the moisturiser.
“I suggested this to my partner as I used to use it but it didn’t suit my skin much and I have my routine. My partner suffers from spots and he hates them! But Lumin has genuinely helped his skin glow and look amazing,” said another.
A third simply said it was the “best product on the market”.
To learn more about the range you can get recommendations of which skincare bundle will work for you on the website under “Free Trial”.