HOLIDAYMAKERS ‘waste’ more than an hour a day of their getaways making decisions about what to do.
This means 17 hours and 22 minutes of the average two-week break is spent making plans – costing them £82 based on the average £1,600 trip cost.
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A poll of 2,000 adults who’ve been on holiday within the past five years found 18 per cent ‘always’ or ‘often’ struggle for inspiration when going away.
While 29 per cent frequently find themselves overwhelmed at the range of options available to them.
Fear of missing out is also a factor, with 84 per cent worried they’ll make the wrong choice and miss out on ‘must do’ activities.
Commissioned by loveholidays to mark the launch of its new range of experiences, the study found 52 per cent feel pressure to make the best of their holidays.
With 86 per cent of those admitting this can impact their enjoyment of their trip.
The holiday company’s Al Murray said: “Holidaymakers want to enjoy every moment while away but sometimes the process of choosing what to do can get in the way of that.
“It’s easy to get overwhelmed or spend too much of your precious time figuring out what to do.
“The process doesn’t need to be hard however – if consumers can see all the experiences on offer and what they involve in one place, then choosing what to do is significantly easier and quicker for them.”
The study also found 68 per cent of holidaymakers have felt bored on holiday, with 39 per cent admitting they’ve ended up doing the same things on repeat.
While 69 per cent have felt envious when comparing what they’ve done on trips to activities their friends and family have taken part in.
And 25 per cent went as far as to say they are in a ‘bit of a rut’ when it comes to deciding what to do.
Those polled also revealed what would make the process of choosing holiday experiences easier and crucially, help ensure they don’t have such feelings again.
Getting value for money came top (55 per cent), followed by clear pricing (51 per cent), customer reviews (36 per cent), and a wide choice of experiences (36 per cent).
Knowing how long an activity will last (35 per cent), quick and secure booking (32 per cent), and a website with all the excursions in one place (30 per cent) are also important to travellers.
Carried out through OnePoll, the study found the most popular activities to do while away are boat trips (55 per cent), cultural tours or guided tours (46 per cent), and museums (44 per cent).
Al Murray, from loveholidays, which is offering 10 per cent off selected activities with the code LH10OFF, added: “The last thing anyone wants to be when on holiday is bored or to feel they’ve wasted their break.
“Sometimes a little inspiration is all we need – with the options clearly presented to us in a way which makes the decision process that little bit easier.”
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