BTS member Jung Kook is featured in Calvin Klein Jeans’ spring campaign.
Kook, who was named a brand ambassador for Calvin Klein Jeans and Underwear last March, appeals to international audiences with his music and style.
Photographed by Mert Alas, the campaign shows Kook taking over Grand Central Terminal in New York in new Calvin Klein Jeans styles. Key spring looks include ’90s straight fit jeans and the oversize monogram T-shirt, which offers a tonal take on the Calvin Klein monogram logo. The ads were styled by Emmanuelle Alt.
The campaign and collection launch Friday on calvinklein.com. Kook’s campaign content will roll out on Calvin Klein’s social channels throughout the week, with images also appearing on impactful out-of-home placements around the globe.
Jung Kook photographed at Grand Central Terminal for Calvin Klein Jeans.
Mert Alas, courtesy of Calvin Klein
Last November, Kook took to the stage in Times Square in New York, wearing a minimalist denim shirt and slim jeans from Calvin Klein. The performance was streamed via Xbox’s Twitch channel, and came right after the release of Kook’s solo album “Golden” on Nov. 3.
BTS emerged onto the music scene in 2013 and quickly became one of the biggest K-pop sensations worldwide. The boy band is widely credited with contributing to the global popularity of K-pop, especially in the American market.
According to Circle Chart, BTS is the bestselling group in South Korea, with more than 40 million albums sold worldwide. In 2018, the group became the first act from South Korea to have a song reach number one on the Billboard Hot 100 with their single “Dynamite.” As of 2023, the group has charted six number-one Billboard 200 albums, including “Love Yourself: Tear,” “Love Yourself: Answer,” “Map of the Soul: Persona,” “Map of the Soul: 7,” “BE” and “Proof.” Individual members of the group have racked up their share of fashion brand ambassadorships.
Kook’s new campaign follows closely on the heels of a new Calvin Klein womenswear campaign featuring Kendall Jenner. Her ads, also photographed by Alas, started rolling out on Tuesday on calvinklein.com with content appearing on Calvin Klein’s social channels and out-of-home placements.
In addition, Jeremy Allen White posed in Calvin Klein Underwear for the spring campaign and was photographed by Alas in a series of stills and video that showcased his connection to the city. White is best known for his TV roles as Phillip “Lip” Gallagher in “Shameless,” and as chief Carmen “Carmy” Berzatto in “The Bear.”