He says: “SXSW always had those global superstars but it’s often a very American-based talent profile so you’ve had Barack Obama, Michelle Obama, Melinda Gates, Steven Spielberg, Al Gore. All of the headline acts, they’re all American icons whereas what I think we can do with the European festival is really start to bring some of the biggest thinkers and innovators from the European market so that we’ve got an equally important global platform to talk about the creativity in this part of the world.”
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