At 23, I find myself in the prime Gen Z bracket and although there are some assumptions about us out there that I can guarantee aren’t true—no, we’re not all hoping to become TikTok influencers!—one thing I can assure you is that when it comes to fashion, we’re always interested in testing out a new cult item, trend or core (Grandpacore, I’m looking at you).
Us Gen Z lot are all about finding our personal style, and an ever so slightly daring nature when it comes to clothes and aesthetics means we can (read: not always) be pretty easily influenced by what we see on social media. Its influencer culture, targeted algorithm ads and clever viral marketing techniques open a whole realm of fast-paced cool and fun micro trends. That’s not to say we aren’t concerned about sustainability and the longevity of fashion though, we’re happy to try new trends, but we will often shop them secondhand, scouring vintage stores and re-sell sites to find a gem.