Genderless fragrance brand Henry Rose debuts in Canada at Sephora

Henry Rose, the genderless fine fragrance brand founded by American actress Michelle Pfeiffer, has landed in Canada via Sephora stores nationwide and online. 

With a commitment to disclosing 100% of its ingredients, Henry Rose empowers consumers to make informed choices, aligning with Sephora Canada’s dedication to providing clean beauty options. For the first time, Canadians will have the chance to discover the brand’s assortment of fully transparent fine fragrances. 

“We have always been intentional about the brand’s plans for expansion, and I am thrilled to be launching in Canada exclusively with Sephora. After launching with Sephora in the U.S. last year and expanding to over 500 stores stateside this month, our partnership with Sephora Canada is a natural evolution as we aim to reach a growing audience of mindful consumers,” said Pfeiffer. 

Henry Rose was created based on the health, safety and environmental standards set forth by the Environmental Working Group (EWG) and Cradle to Cradle (C2C) Products Innovation Institute. It is the first and only fine fragrance to receive both distinctions of EWG Verified and Cradle to Cradle Certified.

“It’s no secret that 2024 is poised to be the year of niche fragrance, with consumers looking for new, innovative, and unexpected brands and products to build their fragrance wardrobe,” added Jane Nugent, SVP, merchandising, Sephora Canada. 

“Henry Rose delivers, from its thoughtful ingredients, to its unique, genderless scents, wrapped in luxury. We were inspired by Michelle’s vision and passion for fragrance and know Henry Rose will resonate with our scent obsessed Sephora Canada clients.”

Last year, Henry Rose secured its first external investment since its launch in 2019. The investment was led by Sandbridge Capital, who has invested exclusively in high growth global consumer brands, including Youth to the People, Thom Browne, Peach & Lily, U Beauty, Farfetch and Rossignol.