GWM’s sales progress and brand-building in Australia is gearing the manufacturer up to introduce higher-priced models, as the overall market acceptance of Chinese-made cars has never been as strong.
With 36,397 cars sold in 2023 (up 45.3 per cent on 2022), GWM has become a well-known and mainstream brand in Australia and has been part of a wider push from Chinese manufacturers to capture market share.
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