Häagen-Dazs unveils new premium yogurt

MINNEAPOLIS — Häagen-Dazs has entered the yogurt aisle with the launch of its new Cultured Crème offering.

Designed to combine consumer’s favorite aspects of yogurt with the creamy texture of ice cream, the product is made in a fermentation process up to five times longer than traditional yogurt. Cultured Crème also is formulated with less than nine ingredients, including milk and cream, fruit, a blend of dairy cultures and zero artificial colors or flavors.

“We are thrilled to introduce a new experience to the yogurt aisle this summer through the luxury of Häagen-Dazs,” said Benjamin Myers, senior brand manager at General Mills. “From the smooth, creamy texture to the delicious, premium flavors, our new Häagen-Dazs Cultured Crème inspires anytime indulgence.”

The yogurt will launch this month, in flavors like vanilla bean, strawberry, coffee and lemon, and is expected to retail at $1.99 per unit.

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