If I had to pick one item of my wardrobe that gets the most compliments, it would be my H&M tweed bouclé jacket. It’s a piece I managed, miraculously, to nab early last year in the minutes that it was in stock online. Ever since, every time I wear it or post about it, I get a barrage of questions asking where it’s from—and I’m faced with shocked expressions when I tell them. Although, sadly, this particular jacket (pictured above) was never restocked last year, H&M clearly discovered they were onto something and have backed this perfect jacket trend again in a big way for 2023.
The brand released a number of sellout versions in spring, but with autumn on the way I’ve noticed these transitional jacket styles popping up in the H&M new-in section again—all just as expensive-looking as the next. I’ve added links to them all below and from past experience (and the fact that H&M’s bouclé jackets seem to be a repeat sellout high street buy) I’d recommend moving quickly on the styles that you fall for.