How the Loewe Puzzle Bag Became a Modern-Day Classic

In the years since its launch, the bag has been revisioned in a rainbow of hues. Though, the black, tan, beige and green colourways are easily the most prevalent on our social media feeds.

Instantly recognisable and unlike anything else out there, the Loewe Puzzle Bag has become something of a cult item. It’s particularly popular amongst minimal-style enthusiasts who can’t help but gravitate towards the bag’s clean lines coupled with its ingenious design, which earned the bag its place alongside other (arguably more traditional) classic handbags.

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