J.C. Penney launches collection with country music artist Walker Hayes

J.C. Penney has teamed with Grammy-nominated country music artist Walker Hayes and iHeartRadio to launch a limited-time collection, slated to debut online on Saturday, followed by an in-store release on May 16.

Dubbed ‘Walker Hayes for J.C. Penney’, the collection features 25 classic pieces including woven shirts, jackets, short-sleeve hoodies, casual tees, shorts, pants, and a signature cap and tee, inspired by Hayes’s personal style.

The collection, priced between $20 and $89, is available in men’s sizes S-XXL and 2XLT-4XLT, catering to a diverse range of body types and preferences.

“From long nights on tour to family days that go from day to night with no slowing down, my personal style is classic and comfortable,” said Hayes, who is known for hits like ‘You Broke Up with Me’ and ‘Fancy Like’.

“When I started working on this collection with J.C. Penney, I wanted to make sure it captured my personal style and would be affordable to fans. Plus, I wanted guys like me to be confident picking out what to wear, no matter where they may be going, and I’m excited we were able to capture just that.”

The launch of the Walker Hayes for JCPenney collection coincides with Hayes’s latest project, ‘Sober Thoughts’, featuring the single ‘Same Drunk’. Hayes will unveil the collection and perform at the 2024 iHeartCountry Festival Presented by Capital One on May 4 in Austin, TX. 

“There’s no better way to kick off summer than with live music, which is why we’re thrilled to partner with Walker Hayes and iHeartRadio for a casual men’s collection that can be worn on repeat throughout the season,” said Michelle Wlazlo, chief merchandising officer for J.C. Penney. 

“It’s important to work with partners that align with our brand values. Walker is the ultimate family man and someone who supports his community – which aligns perfectly with our commitment to standing with our communities.”