Levi’s launches new campaign with Deepika Padukone

Levi’s unveiled on Friday a new campaign featuring Indian actress Deepika Padukone, dubbed ‘For Now, For A Lifetime’.

The campaign highlights what following your instinct looks like, as it captures Padukone sneaking away from a set, hopping into an auto-rickshaw and disappearing into the night.

The campaign features Padukone in a dark denim shirt and lighter high-loose jeans, offering a fresh and modern take on denim.

Levi’s also showcases the brand’s new offerings, with an expanded range including relaxed and baggy fits for both men and women, overdyed and colored jeans, cargo pants and chinos, as well as varsity jackets, sweatshirts, blouses for her and statement shirts for him.

Anchored by its iconic blue jeans, the brand also introduces a for-all-seasons trucker jacket and a wide range of beloved graphic tees as part of their new offerings.

“The ‘For Now, For A Lifetime’ campaign is an embodiment of what it truly means to Live in Levi’s and how our product is so deeply woven into our consumers’ lives,” said Amisha Jain, senior vice president and managing director, South Asia-Middle East, Africa and non-EU markets (SAMEA), Levi Strauss & Co.

“This campaign, featuring Deepika Padukone, is a celebration of moments when you can truly be your most authentic self. Enabling this for our consumers is what we strive to do, from how we create our product to how we bring it alive for our consumers.” 

The highlighted collection is now available in stores and online.