American lifestyle shoe brand P.F. Flyers announced on Monday a brand refresh with a strategic partnership with Revolve, marking the brand’s expansion into wholesale.
The partnership kicks off with the launch of the Desert Adventure collection, available exclusively on Revolve. As part of the partnership, P.F. Flyers will serve as the official sneaker of Revolve Festival, taking place in Palm Springs on April 12-13.
“I’m excited for the brand to partner with Revolve to expand its footprint not only in the retail space, but in key moments including festival culture as well,” said Lisa Lewis, chief marketing officer at P.F. Flyers.
“We will also be debuting a new desert-inspired collection on Revolve to kick off the partnership, which pays homage to the P.F. Flyers classics that people have come to know and love, but adds a modern twist on the design.”
The Desert Adventure collection features iconic silhouettes such as “The Center Hi” and “The Center Lo,” which blend vintage baseball and basketball inspirations with contemporary craftsmanship.
Crafted with a desert-washed canvas in shades of sand, clay, and gravel, these sneakers offer a sun-faded look from the first wear.
Looking ahead, P.F. Flyers plans to continue to roll out new offerings over the next year.
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