Paris Saint-Germain opens flagship store in Toronto

Paris Saint-Germain opened on Friday a flagship store in Toronto, marking the football club’s first store in Canada.

In collaboration with sports merchandise giants Lids and Fanatics, the new club official store, located at 399 Queen Street W, offers an extensive array of products, including team jerseys, headwear, accessories, a full range of Nike and Jordan teamwear, one-of-a-kind collaborations, and exclusive Paris Saint-Germain designs. 

The store opens with an exclusive capsule collection in collaboration with the Canadian concept store Better Gift Shop. The collection includes a unique line of clothing and a limited-edition jersey. PSG fans can again find a customization station, a signature feature present in many Lids retail locations, to further personalize their Paris Saint-Germain gear on-site.

“Creating a connection between the City of Light and the Queen City by opening this 14th official boutique in the heart of Toronto is another contribution to the construction of our global brand and also a way to thank our fans in Canadian territory,” said Fabien Allègre, chief brand officer at Paris Saint-Germain. 

“We hope to capture the heart of Toronto, spread the magic of football to every corner of Ontario, and that this store will be a symbol of a shared adventure where Parisian dreams meet Toronto’s energy.”

The store joins three other locations in North America including its largest club store in the world in New York, Miami and Las Vegas. It also follows international store openings in France, London, Seoul, Tokyo, and Doha.

Lawrence Berger, co-founder and partner at Ames Watson, owner of Lids, and chairman of FanzzLids Holdings, added, “We are excited to expand our successful partnership with PSG and connect with Canadian consumers in the beautiful city of Toronto. Our latest store will include staples that fans and fashion enthusiasts enjoy including licensed local team apparel, along with other exciting features that we know will be loved by all who visit.”