Secret Sales launches in Ireland

Secret Sales continues to grow its business with the upscale off-price e-tailer’s latest move being its launch in the Irish market.

It’s a market that contains 3.4 million online consumers and the company said the launch is “a pivotal step in Secret Sales’ international journey, aligning with their vision to become the ultimate hub for discounted retail across all major European markets by 2025”. 

Shoppers in Ireland now have direct access to over £700 million worth of off-price inventory on Secretsales.com from 450 premium brands. They include Dsquared2, Plein Sport, Aquascutum, Cavalli, Diesel, Asics, Hackett, Ted Baker, Superdry and others.  

And the launch follows the firm’s acquisition last month of Spanish e-commerce business Dreivip.  

Secret Sales CEO Chris Griffin said the company has seen “remarkable growth” so far this year, “which has paved the way for us to expand into new territories. For the Irish market, there is already a strong consumer appetite for off-price fashion making this a natural expansion fit for our brands and retail partners. Careful consideration was also given to the product selection to truly appeal to an Irish audience”. 

He added: “As we continue our international expansion path, we are committed to working collaboratively with our brand and retailer base to launch in new markets that align with their business needs. This means increasing margins, reaching new customers and protecting brand equity.”

The company is on track to end 2023 with growth exceeding 150% year on year across Europe and with inventory growth also strong, standing at 45% year-to-date. It’s expected to exceed 100% following the move into Ireland. This represents total inventory value linked to the Secret Sales platform of over £3 billion.