Rick Scuteri/AP
Snoop Dogg has seemingly spent the last few years checking off a variety of bucket list items, and now he can count getting his own bowl game among them.
On Monday, Yahoo Sports reported that the rapper has named the new title sponsor for NCAA football’s Arizona Bowl. Gin & Juice — the beverage company named after the hit song by Snoop Dogg and Dr. Dre — will be the presenting sponsor.
“We are a little different from all the other bowls,” Arizona Bowl executive director Kym Adair said in a statement. “We’re not afraid to take risks and do things outside of the box. An alcohol brand has always been off the table for us until recently. Everybody in the stadium is drinking a beer or cocktail. It’s time for the industry to evolve.”
The Snoop Dogg Arizona Bowl presented by Gin & Juice by Dre and Snoop is scheduled for 2:30 p.m. MT on Dec. 28. The bowl was previously sponsored by Barstool Sports.
It isn’t Snoop’s first foray into sports. He founded the Los Angeles-based Snoop Youth Football League 18 years ago.
“I’ve sent many players through my SYFL to colleges and the NFL so it’s only fitting that I bring the ‘juice’ back to college football,” the rapper said in a statement to Yahoo Sports. “With Gin & Juice By Dre and Snoop, we’re going to make the Arizona Bowl into a game day experience like never before.”
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