Sonsie Skin names Pamela Anderson co-founder and owner

Sonsie Skin announced on Monday that actress Pamela Anderson will join the vegan minimalist skincare brand as co-founder and owner.

Exact ownership details and financials were not disclosed.

Co-founded by German-born model and creator Marie von Behrens-Felipe and CEO Roberto Felipe, Sonsie launched in the summer of 2023. Sonsie products are vegan, clean, cruelty-free, and meet or exceed the intensive standards set by the European Union for safer formulations.

“Pamela is an icon, trailblazer, and someone I admire deeply. We share the same values and vision: for everyone to accept, celebrate, and love their true selves; to feel good in our own skin. I couldn’t be more grateful for Pamela’s belief in Sonsie,” said von Behrens-Felipe.

The partnership marks a new chapter for both Sonsie and Anderson, as the duo set forth on a shared vision for holistic beauty and self-empowerment, added the company.

“We are thrilled to embark on this journey with Pamela as co-founder. Her authenticity, character, and insight will propel Sonsie forward, fostering global awareness. In the dynamic landscape of the skincare industry, Sonsie unfolds as a narrative of self-acceptance, love, and the pursuit of beyond healthy skin. We can’t wait to continue building with our Sonsie family,” said Felipe.

The collaboration follows Anderson’s attendance at recent events wearing little to no makeup. The ‘Baywatch’ actress said she wants to inspire others to question social norms and embrace their most vulnerable self.

“To me, true beauty is about celebrating authenticity. I want to look like myself, feel like myself, and that means taking care of myself — inside and out,” said Anderson.