Despite China‘s challenging economic outlook, attendees at the fall 2024 edition of Shanghai Fashion Week continued to display plenty of personal style. As captured by WWD’s photographer Su Shan Leong, most adhered to the quiet luxury trend, donning statement trenches and wool coats in monotone shades, while others tapped into niche fashion trends like Y2K, androgyny, New Chinese Style and normcore.
They completed their looks with statement items such as Loewe balloon heels; Luar’s buzzy bag style Ana, which comes with a circular handle, and the Ottolinger x Puma shoulder bag, as well as the latest runway must-haves from top brands like Prada, Gucci, Louis Vuitton, Miu Miu and Balenciaga. Not to mention the occasional Birkin, the ultimate status symbol.
Shanghai Fashion Week, the eight-day national fashion trade event, runs from March 25 to April 1. This season its reach is growing beyond China, attracting more brands and exhibitors from Japan, South Korea, Vietnam and Singapore.
Key brands to watch on the runway include top model Lu Yan’s label Comme Moi, as well as successful designer brands like Xiao Li and Louis Shengtao Chen. At the same time, Yueqi Qi, Samuel Gui Yang and Australian label Dion Lee will be showing off schedule.
At Labelhood, the emerging talent showcase platform and retailer, some 16 brands — seven of them new (Aubruino, Tension Archive, Ray Dots, Kinyan Lam, Weiraen, Yanyan Knits and Chyeese Zhou) — will present their fall 2024 collections at Rockbund, a regenerated neighborhood by the Bund behind The Peninsula Shanghai.
With Loewe unveiling a landmark exhibition and Supreme opening its first store in China days before the fall 2024 edition of Shanghai Fashion Week, the city is also packed with things to see and experience for those who are in town for the eight-day fashion showcase.
Click here to see WWD’s top picks of the most exciting new places to see, eat at and shop during Shanghai Fashion Week.