The Story Behind Health Brand JouleBody And Founder, Yvette Rose

JouleBody is a health and wellness brand developed by Yvette Rose, a certified and registered Holistic Health Coach specializing in nutrition, brain health, dietary supplement programming and meditation for a healthier mindset.

The origins of JouleBody traces back to the founder’s personal journey that was sparked by a powerful catalyst. This profound evolution began when Rose became a mother and was confronted with the difficult task of tending to her son’s health issues. With an unwavering resolve to discover natural remedies, she set forth on a mission to understand and approach holistic approaches for his well-being. This determination led her into the realm of health and wellness as health coach, ultimately leading her a position at Equinox.

It was during her transformational time at Equinox that she recognized the crucial link between a mother’s health and that of her child. “I realized that maternal well-being was just as vital as the child’s, and this understanding inspired me to create foods that catered to the structured routines of busy moms,” explains Rose. “These foods, carefully labeled with times, aimed to bring an element of organization to the daily lives of mothers, while also ensuring their nutrition needs were met.”

As she delved further into the world of health and wellness, she uncovered the harmful influence that environmental factors, beauty products, and pesticides could exert on hormones. This discovery ignited the idea of integrating daily detoxification practices into individuals’ routines to mitigate the effects of these disruptors.

“Understanding the fast-paced nature of contemporary existence, I recognized the importance of offering convenient meal options that aligned with these routines,” she continues. “This marked the birth of JouleBody Bars—a solution that combined the benefits of functional nutrition and daily detox with ease and convenience.”

With the goal of creating a nutritional meal replacement bar that wasn’t loaded with sugar, processed protein mixes or disrupting substances that potentially could harm women’s gut microbiota, she sought to make the best nutritional bars for women that she could. This feat took over 11 years to accomplish.

Currently JouleBody currently features two flavors of JouleBody Bars. The first is the Vitality Ginger Goji Bars, made with turmeric, nutrient-rich fennel and plant-based protein from chia, hemp, pumpkin, sunflower and flax seeds. The second is the Superseed Energy Cacao Goji bar made with cacao and cascara, which is a cherry coffee fruit filled with iron and protein.

The brand also makes Super Herb Teas that include the Good Morning Cascara Tea, derived from the coffee cherry; the Zen Delight Caffeine-free Tea made with tulsi and nettles and aromatic spices, including fennel seeds, pepper, ginger, cinnamon, cloves, ginger and cardamom; the Adaptogen Caffeine-free Tea made with tulsi, ashwagandha and cacao; and more.

We chatted with Yvette Rose, founder of JouleBody, on her personal journey, tips on healthier eating and more. Here’s what she had to say.

Talk about your personal journey and how that has evolved.

My own journey with alcohol as a mood-altering agent prompted a profound realization. I came to understand that alcohol, despite its perceived benefits, could have detrimental effects, particularly on the gut-brain connection of women. This revelation prompted me to embark on a personal journey of quitting alcohol, and in doing so, I recognized the need for alternative mood-enhancing options. This led to the creation of JouleBody’s line of gentle detox teas, providing a natural and nurturing way to positively influence mood and well-being.

In essence, JouleBody’s inception is a testament to my unwavering commitment to holistic wellness and the intricate connection between physical health, emotional well-being, and environmental factors. Through a confluence of personal experiences, professional growth, and a passion for creating positive change, JouleBody emerged as a brand that addresses the multifaceted aspects of well-being, offering products that support the body, mind, and spirit on the journey to optimal health.

What makes your nutrition bars stand out among others? What goes into them?

JouleBody’s nutrition bars stand out due to their meticulous formulation and purpose-driven ingredients. We craft our bars with a blend of nutrient-rich seeds like chia, hemp, flax, sunflower, and pumpkin, which provide essential fatty acids, fiber, protein, and minerals. These seeds, combined with functional superfoods like turmeric, cacao, and ginger, offer a holistic approach to well-being.

What sets us apart is our commitment to gentle detoxification. Our bars include ingredients like superfoods and super seeds, which aid in the body’s natural cleansing processes. We also infuse our bars with prebiotics and antioxidants to promote gut health and overall vitality. JouleBody Bars are designed to harmonize your body’s natural detoxification pathways, providing sustained energy, reduced bloating, and a revitalized feeling of well-being.

Helping the body naturally detox daily offers several benefits, including improved energy levels, reduced bloating, enhanced digestion, clearer skin, and better hormone balance. It supports the body’s natural cleansing processes, leading to a greater sense of vitality, overall well-being, and a stronger immune system.

Our bars are a blend of nature’s wisdom and scientific understanding. We carefully select each ingredient for its specific benefits and harmonious contribution to the overall formula. Joulebody bars —planting the seeds for a gentle detox so you can cultivate lasting vitality and energy.

What was the process like to actually finalize the recipes for them?

The process of finalizing the recipes for Joulebody Bars was an intricate journey spanning over 11 years. It involved extensive lab testing for optimal nutrition and shelf life. The collaboration with renowned pastry chefs ensured that taste was not compromised.

The recipes were meticulously crafted to eliminate nuts and unnecessary sweeteners, focusing instead on incorporating healthy fats and essential minerals as key nutritional components. This thorough process led to the creation of recipes that seamlessly blend nutrition, taste, and wellness to deliver a truly exceptional product.

What are your top three tips on those struggling with eating healthier?

Start Gradually: Instead of making drastic changes, begin by incorporating one healthy habit at a time. Replace a sugary snack with a piece of fruit or opt for whole grains over refined ones. Small, sustainable changes are more likely to stick.

Plan and Prep: Prepare your meals and snacks in advance to avoid impulsive, unhealthy choices. Having nutritious options readily available makes it easier to stay on track, even during busy times.

Focus on Balance: Embrace a balanced diet that includes a variety of whole foods—vegetables, fruits, lean proteins, foods high in minerals, and healthy fats. Strive for moderation rather than strict restrictions, allowing occasional treats without derailing your progress.