$US1b question: As it faces less-than-sizzling summer, can Hollywood win back COVID’s chilled couch potatoes?

The Fall Guy had so much going for it — Ryan Gosling and Emily Blunt, two of Hollywood’s hottest stars, no real competition and a multimillion-dollar promotional campaign.

Yet the $US125 million ($189m) production from Comcast’s Universal Pictures brought in just $US28.5m in its domestic box-office debut this weekend — the latest evidence that film fans are refusing to return to their pre-pandemic, moviegoing ways.

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