Walmart takes their motto “Save Money. Live Better” very seriously, especially when it comes to their grocery aisles. The popular discount retailer announced on April 30 that it launched a new line of “chef-inspired” grocery items called bettergoods, now Walmart’s largest private food brand in 20 years.
“It’s a commitment to our customers that they can enjoy unique culinary flavors at the incredible value Walmart delivers,” says Scott Morris, Walmart’s senior vice president of private brands, food and consumables, in a recent press release.
We can say that affordable is certainly accurate as we take a look at the prices within this line. The 300 Bettergoods items range between $2 and $15, a majority of which are priced under $5. These items are located in many of Walmart’s aisles including the frozen, dairy, snacks, beverages, pasta, soups, chocolate, and coffee sections.
Walmart set out to achieve three different goals by launching this line. The first is to elevate the shopper’s culinary experience, with elevated ingredients and “food-trend forward offerings” that match consumers’ current cravings. Second, Walmart is looking to provide affordable plant-based options for shoppers, from nondairy frozen desserts to plant-based shredded cheese and more, all in a signature green branding and packaging. Lastly, their “Made Without” items focus on health and dietary preferences, with options free of artificial flavors, added sugar, colorings, gluten, and other ingredients you choose to avoid when shopping for groceries.
Approachable and affordable are the key drivers here for Walmart and the bettergoods brand, providing products from suppliers across the globe that are “high-quality, trend-forward ingredients and flavors” that will delight shoppers. And, of course, ultimately help them to save a little bit more money in their wallets.
This exciting announcement is followed closely at the heels of two major changes happening across Walmart branches: the elimination of self-checkout lines and changes to shipping policies through third-party sellers.