US singer Usher performed for 13 minutes during the half-time show at the NFL’s Super Bowl LVIII in Las Vegas on Sunday, 11 February.
But the 45-year-old didn’t get paid to sing hits like Caught Up and You Don’t Have To Call.
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USHER WAS JOINED ON STAGE BY ALICIA KEYS
According to 9News, the NFL does not pay performers to feature in the half-time show. So what’s the upside to performing in the Super Bowl’s coveted half-time slot? Exposure.
Usher is set to benefit from increased streaming and music sales, as per WTHR.com. Other artists who have performed at half-time during the Super Bowl saw their streaming numbers sky rocket.
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OVER 120 MILLION PEOPLE WATCHED THE SUPER BOWL ON US TV
In 2021 The Weekend benefited from a 385% increase in music sales and a 41% increase in streaming of his songs after performing at the Super Bowl.
According to the American Press, the match garnered 123.7 million viewers across television and streaming platforms.
Usher performed hits like Superstar, Love In This Club, My Boo, Confession Part II, Nice & Slow and Burn.
Watch a snippet of the performance below:
WHY DID USHER DECIDE TO PERFORM AT THE SUPER BOWL?
The US singer is released his new album “Coming Home” two days before the Super Bowl. He also signed several endorsement deals and will even be in a commercial. But Usher’s big play is promoting his upcoming tour.
According to Stubhub, artists typically see a 50% increase in concert ticket searches after performing at the Super Bowl, and The Weekend sold one million tickets after his performance.
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WHICH TEAM WON THE SUPER BOWL?
The Kansas City Chiefs won the Super Bowl 25-22 against the San Francisco 49ers. Taylor Swift’s boyfriend Travis Kelce lifted his first Super Bowl trophy on Sunday.
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