EA chose to cut loose and bank on the loyalty of players to follow the series to FC 2024 and beyond. A big draw of Fifa has been the licensed kits and players, which allowed the series to draw clear of Konami’s Pro Evolution series in the late 2000s, the latter featuring teams like North London Reds taking the place of Arsenal. And EA has been able to retain its advantage, at least for now, after making deals – including buying the rights to use the Premier League for $588 million.
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