Gone are the days when people referred to the short messages on the microblogging platform as tweets, with a blue and white bird logo. Inputs by users on the website are now called ‘posts’ and the logo is a simple white X against a black background.
X in August 2023 said its app would definitively be called X going forward. In marketing copy, the company declared, “The X app is the trusted digital town square for everyone.” The app has a new slogan, too: “Blaze your glory!” (Twitter’s previous tag lines included “Let’s talk” and “It’s what’s happening.”)
The Associated Press, esteemed by many as the pinnacle of journalistic standards, revised its stylebook to acknowledge the name alteration. It recommended that media entities refer to the company and its social media platform as “X, formerly known as Twitter.”
Musk had laid the groundwork for the name change for some time. When he bought Twitter in 2022, he formed a new parent company, X Corp., for the transaction.
In other words, people are now using X, an app by X Corp.
Musk has harbored a longstanding fascination with establishing a venture named X. In 1999, he initiated X.com, an internet bank that subsequently amalgamated with PayPal. Almost twenty years later, he repurchased the X.com domain from PayPal. Musk envisions X as a versatile “everything app,” facilitating social media sharing, meal ordering, and financial transactions. Acquiring Twitter marks only the initial phase of his broader vision.
“X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities,” Linda Yaccarino, the company’s CEO, posted in July 2023.