Revolve Group launches pop-up experience in Aspen

Revolve Group will open on Friday a limited-time pop-up shop in Aspen, Colorado. 

The curated space spans two floors, with Revolve occupying the first and sister-brand Fwrd claiming the second. This unique setup allows customers to seamlessly explore and engage with offerings from both platforms. 

Running until March 17, 2024, the pop-up aims to captivate Aspen’s discerning audience with a diverse array of fashion, spanning emerging designers, cold-weather essentials, menswear, beauty products, and accessories. Notably, the ‘Fwrd Renew’ collection takes center stage, offering a distinctive collection of vintage and rare ready-to-wear (RTW), handbags, jewelry, and sunglasses.

“We’re thrilled to announce our presence in Aspen this winter with the launch of our Revolve and Fwrd Pop-Up, an immersive and vibrant retail destination,” said Raissa Gerona, chief brand officer, Revolve Group

“The space is beautifully curated for winter essentials, providing both new and loyal existing customers with the unique opportunity to shop from both brands in one space for the first time. Our vision is to establish Revolve and Fwrd as the premier shopping destination in the heart of this iconic ski town while delivering epic activations through our partnership with The Snow Lodge.” 

The pop-up experience underscores Revolve Group’s commitment to delivering unparalleled experiences to its clientele, and also positions Aspen as the ultimate stage for the convergence of luxury and style this winter.

Simultaneously, Revolve announced that it will be the exclusive Fashion and Beauty Retail Partner for The Snow Lodge Après Ski Concert Series and will spearhead the creation of fan-facing experiential encounters throughout the winter season.